Tariq Farid Entrepreneur of the Year Award Winner 2008

Tariq Farid is an American entrepreneur and self made business man and the president and CEO of Edible Arrangements International, which specializes in creating exquisite, hand-sculpted, fresh fruit "bouquets”, composed of strawberries, pineapple, grapes, oranges, cantaloupe and honeydew. He is responsible for setting the company's strategic direction and for the licensing of new franchises across the U.S. and internationally. And finally Edible Arrangements President and CEO Tariq Farid will be honored by the International Franchise Association as its Entrepreneur of the Year during its 49th annual convention being held in San Diego at Feb. 16.

1: Early Life
Mr. Farid's entrepreneurial experience began in the late 1980s, when with a $5,000 cash advance from his parents; he purchased a local flower shop at age 17. Within two years, Mr. Farid was operating four highly successful stores. As a teenager, Mr. Farid worked in a local McDonald's for several years and learned the power of business systemization.

2: EDIBLE ARRANGEMENTS
Mr. Farid launched the first Edible Arrangements store in 1999 in East Haven, Conn., inspired by the convergence of three trends: Americans' growing consumption of fresh fruit, the robust growth in the specialty food market and the increasing dollars Americans were spending on gifts. A self-taught computer whiz, Mr. Farid designed all the systems that would be rolled out to franchisees, including their computer systems, training manuals, production and profitability tracking, supply chain management, etc. He has two U.S. patents pending for proprietary fruit-cutting machines and one patent for a fruit skewer that he designed.

3: ACHIEVEMENTS
The first Edible Arrangements franchise opened in 2001; the current total is now over 850 stores. Growth continues unabated, with an average of 25 franchise signings a month. Mr. Tariq Farid's involvement with franchisees has been very hands on, including laying floors and helping with the painting of stores. He still spends about two hours daily in the corporate store in Hamden, Conn., to stay in regular contact with customers, the day-to-day realities of running a retail store and the marketplace's changing demands.

3.1: Uniqueness
Mr. Farid projected a unique idea of displaying fruits arrangements in a beautiful manner. Edible Arrangements stores specialize in designing fresh fruit bouquets overflowing with juicy strawberries, pineapple, grapes, oranges, and cantaloupe and honeydew hand sculpted to look like flowers. Arrangements are guaranteed fresh and are available in a variety of styles and sizes. They are perfect for any occasion from happy birthday, thank you, congratulations and sympathy to business events, client gifts and employee appreciation.

3.2: Developments
Mr. Farid continues to expand all over the world like United State, Canada, United kingdom, Puerto Rico and United Arab Emirates etc.


3.2.1: Growth in United States
Mr. Farid launched in Connecticut in 1999 and has been blossoming ever since. Stores continue to expand throughout the United States opening about five stores a week. The demand for creative gift-giving and unique bouquets for special occasions has led to store presence in 45 states and the District of Columbia.

3.2.2 Growth in Canada
Canada continues to see the growth of Edible Arrangements in three provinces; Ontario, Quebec and British Columbia. That number is continuing to grow especially as the Edible Arrangements French website was launched in late 2006, allowing Edible Arrangements to accommodate many French-Canadian customers.

3.2.3 Growth in United Kingdom
With the entire country’s focus on the importance of fitness and healthy eating Edible Arrangements couldn’t have entered the United Kingdom at a better time. In early 2006 Edible Arrangements went overseas to Nottingham, UK and two more stores signed on in 2006 in Manchester, UK and Birmingham, West Midlands. With the gift-giving trend on the rise and the emphasis on a healthy lifestyle, Edible Arrangements stores will continue to expand, and continue to make customers smile.

3.2.4 Growth in United Arab Emirates
The steady growth of the U.A.E. has been identified by its ambitious real estate projects, world class sporting events, and a lucrative tourism industry. With fresh ideas and products, Edible Arrangements is a perfect complement to the growth and prosperity seen in this part of the world, and the ideal way to cool down the desert heat. The first Edible Arrangements locations opened in Dubai in December of 2007.

3.2.5 Growth in Puerto Rico
In a culture that values the importance of family and great food the Edible Arrangements concept has been accepted with open arms in Puerto Rico. After the San Juan, Puerto Rico location opened their doors in 2005, residents of the island have been spotting the fruit arrangements everywhere; from local festivals and family gatherings to holiday tables and quinceaneras. With the launch of the Spanish website, a second store open in Caguas and a third coming soon to Bayamon, Edible Arrangements is taking off.

4: NEWBRAND
In 2006 Mr. Farid launched Frutation®, a new concept that will take fresh fruit products to the next level. Frutation® is an all natural fruit station with a product collection that targets consumer who wants a fresh and delicious treat on the go. The menu includes a variety of items such as Fruithy™ (all natural fresh fruit smoothies), fresh juices, fruit salads, spiced fruit salads, fruit sundaes and dipped fruit. The concept provides a unique and healthy option and is built upon the reputation of Edible Arrangements which is known for product quality, novelty and excellent service.

Edible Arrangements on YouTube

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Edible Sweet Bouquets

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Edibles

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Edible Arrangements Coupons

Coupons are the certificates given to consumers to obtain a discount when purchasing goods or services. In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
The prices of all types of commodities are on the rise today. People are searching for newer methods to bring down their expenditure. In the same way, retailers are looking for new ways to market their good and increase their sales. On particular method which helps both the retailer and the consumer is the use of coupons.
Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones.
Internet coupons have become popular recently, because there is no postal cost, and the printing cost is borne by the user (who prints the coupons) rather than the businesses issuing them. Mobile coupons have emerged as a new and green alternative as no printing is required whatsoever. Mobile coupons as a method of coupon redemption are gaining in popularity as more consumers utilize their mobile devices for uses beyond voice.
Coupons are highly beneficial to both parties. On the retailer’s side, they help him to advertise his product and entice customers to buy it. On the consumers’ side, the coupons help them to try out or buy a product at reduced price. For instance, think that a new product has been launched in the market. Most of the products available in the market today are priced moderate to high. Hence, the consumer would be circumspect about buying this new product without knowing if it works well. By making use of coupons, he can buy this product at a discounted price. On the other hand, retailers can also increase their sales and wrap up the primary stock in quick time.
The discount offers are considered as one of major key to increase the sales and profit levels. Edible Arrangements used this approach for helping their customer and give discount coupons at all the arrangements. Edible Arrangements has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries and congratulations to business events and client gifts. Our bouquets are made fresh with premium fruit arranged in a variety of stunning displays.
Edible Arrangements Coupons are also helpful in developing habits a permanent class of users of offered products. Both the online and offline discount coupons are offered for free and ‘free’ is a word that every person of this globe wants to enjoy. This is the reason why these free discount tickets are used as a marketing tool to increase the customer levels for company’s products.

UK FRUITS

The United Kingdom of Great Britain and Northern Ireland, is a sovereign island countrylocated off the northwestern coast of continental Europe. The UK includes the island of Great Britain, the northeast part of the island of Ireland, and many small islands. Northern Ireland is the only part of the UK with a land border, sharing it with the Republic of Ireland. Apart from this land border, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel and the Irish Sea . The largest island, Great Britain, is linked to France by the Channel Tunnel.
The UK is a developed country, with the fifth (nominal GDP) or sixth (PPP) largest economy in the world. It was the world's first industrialised country and the world's foremost power during the 19th and early 20th centuries, but the economic cost of two world wars and the decline of its empire in the latter half of the 20th century diminished its leading role in global affairs. The UK nevertheless remains a major power with strong economic, cultural, military and political influence and is a nuclear power, with the second or third (depending on method of calculation) highest defence spending in the world.
Eating in UK is an exciting and rich experience. Food in UK has many different styles with thousands of great restaurants in all the major cities and towns of UK . All of them seem to boast about one chef or another, which is good, but for most of us we want to get down to eating.

Eating Food in UK tourist resorts is not restricted to traditional UK delights. Cuisine from all over the world can be found in UK , including Asian, Indian, Middle Eastern, and other international tastes. Fast food chains are rising in popularity due to convenience and their family oriented style.
Fruits are essentials for health and it give maximum protection to man with some characteristics
• For the largest part fruit consists of water just like the human body does;
• Fruit is 100% bad-cholesterol free;
• Fruit stimulates the memory;
• The idea that fruit is an expensive nutrition;
• The miraculous healing effects of fruit;
• Fibers;
• Fruit makes you feel better;
• Ethical reasons to eat fruit;
• Fruit is the most natural food;
• The human diet;
• Fruit juices - squeeze those fruits!
UK have great importance about fruits and UK people are happy to eat fruits like banana, apple , mango and some other kind of fruits that are available in UK. Fruit are essential for our diet and have a wide range of healthful effects. The phytochemicals in fruits and vegetables are non-nutritive substances that may have a variety of biological effects in the body -- some acting as antioxidants, or helping the immune system and others altering enzymes that help drugs work better in our system. Scientific studies also indicate that eating more fruit can aids in the prevention of major cancers, coronary heart disease, atherosclerosis, and plays a preventive role in birth defects, cataract formation, hypertension, asthma, diverticulosis, obesity, and diabetes.
For the good health of the people an international complany EdibleArrangements has taken the responsibility. EdibleArrangements is a franchise industry of fresh fruits which provide fruits at any palce any time all over the world .It has 857 franchise store and also its store in United Kingdom at different places like London, Birmingham,Derbyshire,Manchester, Scotland and some other palces and these store are serving a fresh fruits with cahrming displays and home delievery.

Hottest Franchise Opportunities

Franchise means an arrangement under which a person earns profits or income by exploiting a right, conferred by the owner of the right, to use a trade mark or design or other intellectual property or the goodwill attached to it in connection with the supply of goods or services.
There has been a growing trend in the world of franchising to tell candidates more about their earnings potential. Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them. It is a method for distributing products and services that satisfy customer needs.
Franchising is a network of interdependent business relationships that allows a number of people to share:

• A brand identification
• A successful method of doing business
• A proven marketing and distribution system

Franchising is the most popular system for growing a business in the United States today. According to every government survey, franchising has experienced explosive growth since the mid-70s and is expected to be the leading method of doing business in the new century.
Franchising advantages over going into business are opening quicker, experiencing success sooner, developing a customer base faster, having less risk and being more profitable.
Health is the New Wealth for consumers, and they are looking to balance their eating habits, and fulfill their flavor cravings too. Let me tell about the unique idea about franchises that is food bouquet. Edible Arrangements have done a wonderful job of providing food bouquet to franchises. Edible Arrangements concept was first launched in East Haven, CT in 1999. The company began franchising in 2001 in Massachusetts with additional stores quickly following in Connecticut, Georgia and New Jersey. Today there are over 850 locations operating or coming soon throughout the United States, Canada, Puerto Rico, UK and the UAE.

EdibleArrangements creates healthy and delicious bouquet arrangement for special events made from fresh fruits with no added preservatives. Fruit arrangement is edible and is a unique gift. Edible has expanded their products and produce an amazing variety of custom designed specially gift baskets. Each basket is uniquely designed according to the customer desirability and its hobbies. So each Edible creation is made with a beautiful array of all natural fresh fruits offering and eye pleasing alternative to sending flowers.